In today’s digital marketing world is now can be very complicated and overwhelming, which can be involving one thing into all the different platforms or devices, different marketing strategies, and virtually endless ways, methods, and possibilities. With the level complexity workflows and multi-involvements in Digital Marketing getting more and more complexed and complicated, the rise of digital marketing tools that can help to solve particular or partially of workflows and tasks to save your time and ease to work efficiently.
However, there are tonnes of different digital marketing tools available in the internet marketplace; most of us are too overwhelming and lack of resources about how to get started, and where we should get started. Therefore, here is why this blog post is coming to help you. we have compiled 25 of the best options you can have to help you choose the right ones for your business.
In the Digital Marketing world, without data analytics your online marketing is dead. Therefore, data analytics is probably is the most important ingredient in online marketing. The data analytics are not just about how many visitors come to your website or how many page views are overall visitors visiting, they are more than these. That’s why data analytics tools come to back you up. However, there are lots of data analytics tools that are available on internet resources, and every analytics tool has different functionalities, uniqueness, strengths and weaknesses.
While being to said that choosing the right analytics tools in your online marketing is based on your purpose and learning experience and budget. Therefore, here are the analytics tools that most of the digital marketers will be recommended and commonly use:
Yes, this is the first recommendation for most of digital marketing will be recommended to use. It’s Free! And all data you can be delivered by Google which is the number 1 search engine in the world with number 1 web ranking that cannot deny using it. Google Analytics is one of the powerful free tools provided by Google so far become the universal tools to all platforms and devices.
Google Analytics not only because of free to use it, it also can integrate most of the third-party analytics tools, content management systems (CMS), customer relationship management and project management tools. For more advanced features, Google does provide Paid Version of Google Analytics under the package of Google Analytics 360 that can cost more than $100,000 annually, but for most small and medium enterprises and even most of the big corporates still using the free version of Google Analytics is more than enough.
Google Analytics allows us to analyze and track a lot of important performance metrics and measurements on our website, especially your website’s visitors. These metrics include audience demographics, keywords/search queries, visitors’ actions, bounce rate, and so on.
2. Built-In Social Media Platforms Analytics
Most of the time, we are spending the time to overlook other resources to find more helpful tools for digital marketing assistance and we realize that some helpful tools that already on the hands. Most social media platforms like Facebook, LinkedIn, YouTube, and Twitter, among others, already had their own built-in analytics tools. Believe it or not, some of the social media platform’s built-in analytics tools are much better than other third-party social media analytics tools for the respective platforms.
The main purpose of built-in analytics tools on social media marketing is to get a better understanding of your audience, what kind of content that favorable the most to your audience and how you can retent your audience and fulfill their needs, and others tracking various metrics to measure and analyze different objectives and actions with these built-in analytics tools will help you in this aspect.
MixPanel is the tool that becomes the main competitor or alternative of Google Analytics due to both have similarities based on their core functionalities. However, there are some distinct points where we can use MixPanel for different purposes.
To compare this, the difference between Google Analytics and MixPanel is the main function of Google Analytics is tracking user’s behavior around page views, clicks and actions taken in around your website. On the other hand, MixPanel we can track different visitor actions—or “events”. MixPanel can update and collect real-time data regarding these actions in mere seconds.
Meaning, if your marketing revolves around tracking real-time data like conversions, first-trial registrations, and so on, MixPanel can be a better choice.
Sumo is a most complete all-in-one suite of tracking or analytics, lead generation, and social proof tools that functioning for so many purposes. Sumo mainly focusing on content-related metrics and measurements such as showing the reports where your visitors click on your site, how many visitors land in the particular webpages or landing pages and, how much of your content they actually read, and so on.
If your website is content-oriented or informative content type, Sumo is a great analytics tool to assist you to optimize your content, increasing your site’s traffic and conversions in the process.
Besides its analytics and tracking function, Sumo also featuring essential automation features like the lead generation tool, autoresponder integrations, and easy-to-use Call-to-action buttons. For a heavy-content blog or website, probably Sumo is the most perfect tracking, analytics, and online marketing automation tools that highly recommended to use it.
Social Media Marketing Tools
Indeed, social media is dominating globally significantly and tremendous growth and evolving over a decade. If you and your business still not tap in and scaling up into social media platforms, you definitely in the dinosaur century. The power of social media marketing can make your marketing effort more socializable, viral-able, transparent, scalable and measurable. However, due to the growth and change in social media being so fast to catch up. On the other hand, you will have a hard time if you have to manage multiple social media accounts and managing across multiple social media platforms with each other.
Therefore, you need several social media marketing tools to assist, automate and reduce your workflow synchronizing together across different social media profiles and platforms.
Buffer had been introduced as the free social media automation tool for almost a decade. And often, people always like to compare with other freemium social media automation tools, Hootsuite. They are some similarities in features such as multi-cross social media platforms posting and scheduling and analytics features. With Buffer auto-scheduling feature, it can help you to schedule your posts by using auto-selecting the best daily time posting or manually selecting the time to schedule your posts across 5 social media platforms, Facebook, Instagram, Twitter, Pinterest and, Linkedin. Apart from that, Buffer has editing images feature before your posts are ready for scheduling and of course, analyze your posts reach and engagement across Facebook and Instagram.
However, Hootsuite offers more features, more integrations, and even more social media platforms are supported. Overall, in my point of view, Buffer is a simpler social media automation tool that most friendly to beginners or everybody and enough for those people who like a short and simple way to work.
Can’t deny the fact that most of every online marketer had been used Hootsuite often among the free plus premium social media automation tools and is certainly one of the most popular social media automation tools available, featuring with monitoring and scheduling your posts across all your social media platforms in one live billboard-type dashboard. It also eases to use for curating content purpose from multiple social media platforms and just simply scheduling the curated posts into particular social media platforms.
Besides automation posting and scheduling features, Hootsuite has also featured as social media analytics tools to analyze and track the performance insights of your social media posting and profiles. The hottest selling point of Hootsuite is the ability to schedule hundreds of posts of at once to automate across most favorite social media platforms, Facebook, Instagram, Twitter, Pinterest & more.
If you are looking for full-suite with advanced features of social media tools and solutions. Socialbakers is one of the most powerful social media marketing tools to automate your social media marketing powered by Artificial Intelligent (A.I) data-driven based social media marketing tool that especially focuses on analyzing audience behavior. With Socialbakers, you can custom-made your posts based on your targeted audience behaviors and personalities to improve your brands, products, audience engagement and conversion in the process.
Socialbakers is also featured by managing different social media platforms into the all-in-one dashboard-style complete package with a live analytics feature that tracking in the real-time.
With personalizations becoming increasingly important nowadays, Socialbakers is an excellent tool that can help you understand your audience better.
Another favorite freemium social media marketing tool is Tailwind. It’s an automation and analytics tools that specifically only focusing on Instagram and Pinterest. Like Buffer and Hootsuite, Tailwind featuring mainly in automating your posting and scheduling functions. It also features with analytics to monitor the posts’ reach, engagement, finding interesting content, conversion and as well as, analyze your posts’ performance, among others.
The scheduling and automation features are pretty handy, as you can create an optimal schedule while using the analytics data like engagement, reach, and traffic.
With Instagram being one of the most popular social media platforms today, Tailwind is a great choice if your business is active on both Pinterest and Instagram.
SEO and Content Marketing Tools
You heard it right, Search Engine Optimization (SEO) still not dead, not even better than these old school tactic that makes SEO so underrated in the world of digital marketing in today’s world. The fact is that SEO has evolved to be more complicated until you got no idea where to go.
Another digital marketing strategy that most relevant to Search Engine Optimization (SEO) is Content Marketing. Creating content-based marketing is always the golden rule for Search Engine Optimization based on particular niches that you are focusing on. However, the challenge is how to discover your less competitive keywords, contents, ideas and opportunities to build your content, drive traffic and rank your content.
Search Engine Optimization and Content Marketing are like brothers and sisters. Both of them are inseparable from each other with almost intra-relation and inter-relation between each of them. So, here are several recommended free and paid Search Engine Optimization and Content Marketing tools that you must use in 2019 and beyond:
1. Yoast SEO
If your website is powered by Content-Management System called WordPress, you want your website get more feature, you can add those features you want by installing plugins with plug and play without learning any coding. Yoast SEO plugin is an excellent plugin that can be digging your website or blog data, give recommendations and guidelines about google search engine optimization that can optimize your websites and able to rank well in the google search engine ranking pages (SERPs).
This allows Google an easier time to index your site, as well as optimizing other important technical aspects like keyword density, meta description optimization, readability, and many others.
A very useful SEO tool so you don’t have to manually assess your site every time.
Content curating and monitoring is a very important element of content marketing: by knowing what’s currently hottest and trending topics that related to your niche. Knowing that recent content that can be in viral, follow the trending wave by creating the content related to that viral topics.
How to follow the relevant sources within your niche of contents, Feedly is the simplest tool to help your content marketing being more resourceful and generating more ideas for your new contents. It’s ease to use and friendly user interface web application, and you can easily customize your preference to get the content you need.
Google Alerts is just simply a free to use tool that can get access in every single google app and google account. It will notify an alert to your email based on your preferences on selected topics, niches, and keywords.
This is very useful when you are monitoring a certain topic or keyword. You can also get alerts when someone mentioned your brand, or even your competitors. This will be useful in monitoring the current trends, engagements, and your overall brand awareness.
Again, monitoring other content pieces is often the best approach in planning your own content marketing, and Google Alerts as a totally-free tool is a must.
BuzzSumo is powered by Artificial-Intelligent (A.I) based content marketing tool offering a pretty well-rounded set of features. However, the main BuzzSumo feature that focuses on searching for topics or topic suggestions by analyzing topics and your relevant niche of competitors.
For instance, BuzzSumo can analyze the most shared content of your chosen topic on different social media platforms, it can give you more ideas, data analysis and insights about the what are the current trending topics and new topics that can be generating your ideal content. You can also discover more about what types of content shared by your preferred influencers, which can assist you in building relationships with high influencing people and getting those valuable backlinks from them.
BuzzSumo has been one of the most powerful content marketing tools for digital markers especially in social media marketing and with great reasons. Very well-rounded and very useful for content research and topic generation.
Google Keyword Planner is a google based tool that specifically for Google Adwords—Google’s keyword-based advertising publication—, but is very useful for content marketing and SEO research and keyword analysis. The main reason why Google Keyword Planner is still one of the best keyword research tools that most of the digital marketers recommended to use because it is a free tool and with the data analyzing collecting from Google itself, the accuracy of the data is much higher compare to others third party SEO or keyword research tools, it’s so good at what it does: researching and planning keywords.
With Google Keyword Planner, you can get the data insights on the monthly search volume of your target keywords by using historical data analysis and the most recent data analysis to estimate monthly search volume, how the trend changes over time, and suggestions for topics and other keywords.
Moz is an online community and Search Engine Optimization (SEO) Specialist Company that provided online tutorials, forum, community, services and software that specifically on SEO industry. Moz had been provided out some free plus premium SEO tools, but one of the tools that really useful free tool is Moz Link Explorer, it is formerly known as Open Site Explorer. Link Explorer is featuring to check domain and page authority, as well as backlinks profile.
One of the main SEO metrics that become the nutshell to rank your website in search engine is domain authority and this metric developed by Moz to aggregate and measure a website’s SEO performance—in short, how to rank your website higher on search engine result page (SERP). Of course not every tool will be 100& accurate, similar to Moz Link Explorer. Therefore, you can treat it as guidelines and criteria on your SEO goals but it’s still useful to assess your current optimizations.
You can also use Link Explorer to analyze your competitors’ websites, which can be a vital step in your overall SEO efforts.
Similar to Google Alerts, however, Social Mention is a tool that focuses on social media mentions. With Social Mention, you can keep track of the social media presence of your brand, audience engagement, and analyze across your current social media platform performance to make enhancement.
Social Mention is also a friendly user tool: simply type in your search query, and you’ll get various data for the query like reach, sentiment, engagement levels, and so on.
SEMRush and Ahrefs are similar tools—and direct competitors— to each other with similar core functionality: keyword research. Both also offer similar pricing ranges starting at $99/month. Being the premium and advanced keyword research & search engine optimization tools, they offer more features compared to Google Keyword Planner, and so they are worth a shot if you are serious about keyword research.
Of course, both of these SEO tools that have similarities in their features and also some of the features are not found on each other. Both of them can be digging keywords details more dipper, competitors analytics, content suggestions and backlinks more that can find it on SEMRush and Ahrefs.
While they offer similar core features in many ways, generally SEMRush a little better at keyword research, while Ahrefs is stronger in the backlinks research aspect.
Email Marketing and Automation Tools
Email marketing haven’t died? Yes, you are right. Email marketing is still one of the online marketing channels that commonly use in any marketing strategies no matter is online marketing or offline marketing. Even in 2019 with all the newer marketing channels, platforms, and technologies, email marketing is still one of the most effective online marketing channels among others. People simply favorable to prefer email messages as their receiver channel to receive promotional messages from the products and services they would like to look for that becoming one of the biggest reason why email marketing still an effective marketing channel permanently.
Therefore, email marketing is still a very important marketing channel, however, how to delivery the message creatively, the responsive and personalizable message become one of the most key factors to implement a successful email marketing. Here comes some great email marketing and automation tools that recommended to be used:
SendinBlue is a well-rounded marketing solution tool dedicated for email and SMS marketing. It comes with a lightweight and user-friendly interface that is very easy to use, making it an ideal tool even for email marketing beginners.
The best thing about SendinBlue is that the free version is actually useful and most of the features available to use in free version. For free version of Sendinblue, it having unlimited contacts on the database, which is a huge selling point for Sendinblue and better option for new entry-level of marketers and small and medium companies. Another best part is, a free version can send up to 9,000 emails per month of emails capacity, which mean for new entry-level of marketers and small and medium companies are more than enough to utilize it with no extra cost. However, for some companies are heavy usage on email automation and SMS marketing, the premium plan is fairly affordable, starting from $25/month for 40,000 emails/month.
ConvertKit is a freemium email marketing automation tool that focuses on content marketing and influencer marketing such as bloggers, podcasters, Youtubers, and other content producers.
In short, ConvertKit is more focusing on ease of use, user experience, and personalization which is the selling point to target those non-technical users. You can customize attractive forms with pre-built templates and call-to-actions, as well as personalized emails for individual email subscribers.
ConvertKit is also offering great automation features that are easy to understand even for complete beginners with zero knowledge on it. There’s a visual automation builder where we can build our automation campaign with just a few clicks.
Drip is mainly focusing on the drip marketing campaign and Ecommerce Customer Relationship Management System (CRM), so there are unique features on sales and conversion that available to track website visitors through subscribing funnel, which can go through the sales funnel that created from email subscribers to turn into purchasing customers as the ultimate goal. Therefore, for those entrepreneurs who are focusing on conversion and sales, Drip is one of the best email marketing solutions that focus on conversion, especially by sending the automated email to the right subscribers based on the subscriber’s behavior and intent.
For example, we can analyze important behaviors like returning visitors, abandoning carts, people who took a certain actions, and so on to custom tailor the messages and plan a schedule.
Drip also offers multiple third-party integrations, such as Facebook Lead Ads, Shopify, Woocommerce and more.
MailChimp is one of the most well-known email marketing tools available today for some reasons.
Here’s why, the first reason, MailChimp is very well-packaged email marketing tool with various features like automation, segmentation, landing pages creation, drop and drop responsive email builder and smart scheduling to send your emails in the right time. It also offers well integration with popular third-party platforms such as Facebook Pages, Google Analytics, WordPress Sign Up Forms Plugins, Salesforce, Facebook and Instagram Ads Manager, Google Contacts and more.
The second reason why MailChimp is so popular is price affordability. The free plan allows you to list 2,000 subscribers and send 12,000 emails per month, while the paid plans are offered starting from just $10 monthly.
One of the most import aspects of why using email marketing is actually building that email list, this process is called lead generation strategy. However, most of the online marketers focused on the process of the email marketing campaign and automation rather than building a big list as much as you can. This is where Aweber can help you to build your own list.
You get all the essential features and tools to help you to grow your email list in AWeber, while there are also the usual email marketing tool features like drag-and-drop newsletter builder, automated features, and conversion-focused signup and popup forms.
Landing Page Tools
Landing page becomes one of the most important ingredients to complete a whole digital marketing process. Here is the main reason why the landing page is so important in the digital marketing world especially in the lead generation strategy and conversion-focused advertising campaign and email marketing campaign because it is a bridge or connection between your potential subscribers and customer to know about your brands, what kind of products and services are you offering from the multiple sources, channels, and platforms. This is where you convert visitors into qualified leads and convert leads into actual, paying customers.
Of course, we are not asking you to build the landing page from scratch or headache about the coding stuff. Forget about this, let make your landing page fast and easy! Here we go!
Unbounce is an absolutely well-packaged landing page builder where you can build, split test, and optimize with customizing landing pages fast and easy by using drop and drop landing page builder.
Unbounce is super easy to use with its drag-and-drop feature, pre-built-in templates, and offers multiple integrations with various well-known third-party tools and applications like WordPress, AWeber, and MailChimp, among others.
GetResponse is an application focuses on conversion optimizations. With GetResponse, you can build a high conversion rate of the sales page or landing page fast and easy featuring with mobile responsive which is a good selling point to target mobile users.
GetResponse also featuring built-in analytics and A/B testing feature. GetResponse is also an email marketing automation tool which can build landing page directly for the promotional email campaign and it can embeddable in most of the email platforms. Excellent third-party integrations with Facebook and Adwords, among other platforms, and there are also useful extra features like a webinar builder and email marketing tools.
HubSpot is a popular online marketing application that not only focusing on Customer Relationship Management System, it also featured with landing page builder and lead generation strategy. Hubspot can be considered as a full-packaged digital marketing tool and solutions.
The biggest selling point of Hubspot is you can set up, modify, and optimize a website some scratch without any IT knowledge, and the same goes with the landing page builder that featuring with drag and drop feature. HubSpot is easy to use and covering a lot of necessary features in digital marketing from SEO and content creation tools to A/B testing features to lead capture form builder are great for those who need an all-in-one marketing tool.
However, the drawback of HubSpot is quite expensive, but HubSpot offering some of the tools that definitely free to use standalone, not all in one that can be integrating tools and apps together.
The last and not list, Leadpages is one of the most popular landing page builders that offering fast and easy landing page builder solutions with a drag and drop features.
It offers more than 160 built-in templates, with multiple integrations with more than 40 marketing tools and applications, and is suitable for beginners and non-technical people to use. The form builder is also very intuitive and you can use it to create high-conversion rate of landing page and form.
However, Leadpages is relatively old and the interface is relatively outdated but offers good enough features with an affordable price.
Obviously, there are still many more digital marketing tools available on the market, and even categories that haven’t been listed on this guide. However, these recommendations can give you a good starting place to understand how to invest wisely on digital marketing tools, according to your business’s needs and purposes.